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Cloudy History of the Cosmopolitan

The Cosmopolitan cocktail, also known as the “Cosmo,” is a stylish pink drink that was particularly popular in the 1990s thanks to its association with the HBO series “Sex and the City.” However, the origins of the drink are somewhat fuzzy.

According to [1], the Cosmopolitan was favored by celebrities in the 1980s, including Madonna. In addition, the article notes that the drink was popular in South Beach, New York, and San Francisco. However, it is not clear where the drink originated.

[2], suggests that the exact origin of the Cosmopolitan is uncertain, but notes that in the late 19th century, a similar cocktail known by a different name was famous. This suggests that the drink we know as the Cosmopolitan today may have evolved.

[3], on the other hand, suggests that the Cosmopolitan was born in the 1980s, at the cusp of the Gay Rights movement and before the dawn of the cocktail renaissance. The article notes that the Cosmopolitan’s reach was unlike any other drink created during the 20th century, and its popularity was widespread.

Overall, it seems that the origins of the Cosmopolitan cocktail are somewhat unclear, with different sources suggesting different periods and places of origin. However, it is clear that the drink became particularly popular in the 1990s thanks to its association with “Sex and the City” and was favored by celebrities in the 1980s.

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Cocktail Culture shift after Covid

The COVID-19 pandemic has brought about a significant cultural shift in the way people consume alcohol, particularly in terms of at-home drinking. With bars and restaurants closed or limiting capacity due to government restrictions, many people have turned to drinking at home as a way to socialize and relax. This shift in consumption habits has led to a surge in sales of alcohol for home consumption, as well as the growth of online alcohol delivery services.

According to a report by Nielsen, off-premise alcohol sales in the U.S. (such as sales at liquor stores, supermarkets, and online) increased 55% for the four weeks ending May 2, 2020, compared to the same period in 2019. Additionally, online alcohol sales saw a significant increase, with a 243% increase in sales for the same period.

Furthermore, research by the market research firm IWSR suggests that the global market for at-home alcohol consumption is set to grow by around 5% in 2020, and will continue to grow in the coming years. This suggests that the trend of at-home drinking is here to stay, even as restrictions are lifted and bars and restaurants begin to reopen.

This shift in consumption habits has also led to the emergence of new business models and services catering to at-home drinkers. For example, many bars and restaurants have pivoted to offering cocktail kits, wine subscriptions, and online alcohol delivery services to their customers. Additionally, online alcohol delivery services, such as Drizly and Minibar, have seen significant growth in business during the pandemic.

In conclusion, the COVID-19 pandemic has brought about a significant shift in the way people consume alcohol, with many turning to at-home drinking as a way to socialize and relax. This shift in consumption habits has led to a surge in sales of alcohol for home consumption, as well as the growth of online alcohol delivery services. Research suggests that the trend of at-home drinking is here to stay, even as restrictions are lifted and bars and restaurants begin to reopen.

Sources:

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